Executive Summary

This report presents a comprehensive analysis of the field reservation data for the El Cerrito Park soccer fields, utilized by the Arsenal Soccer Club, spanning from January 2024 to May 2025. The total revenue generated from these reservations during this period amounts to $17,578.15. This extensive subsidization of the Arsenal Soccer Club by the City of Corona is a critical concern, as it effectively blocks other community groups, including our own, from utilizing these valuable public assets and prevents the city from generating higher potential revenues.

The analysis reveals inconsistent monthly revenue streams, with notable peak periods, further highlighting the financial inefficiencies of the current arrangement. Field utilization patterns indicate a strategic pairing of Soccer Fields 6 and 7 for primary weekday evening use, while Soccer Field 5 is predominantly utilized on weekends. The booking documentation also shows an evolving structure, with a shift from descriptive event titles to more generic designations.

The findings underscore the urgent need for a new policy that re-evaluates and potentially discontinues the current subsidization model, ensuring equitable access for all community groups and optimizing field management strategies to maximize asset utilization and revenue generation for the City of Corona.

Directed by: Adrian Aros

Financial Performance Analysis

The financial analysis of the El Cerrito Park soccer field reservations by Arsenal Soccer Club reveals a total revenue generated over the 17-month period, alongside significant fluctuations in monthly income and a substantial volume of non-monetized field allocations.

Total Revenue Generated by Field Reservations

The cumulative revenue recorded from all listed field reservations by Arsenal Soccer Club for the period spanning January 2024 to May 2025 is $17,578.15. This figure represents the direct cash inflow received from these bookings.

Monthly Revenue Trends and Fluctuations

An aggregation of the "Total Paid" for each month highlights considerable variations in revenue generation throughout the analyzed period. The monthly revenue figures are as follows:

Month	Total Revenue
February 2024	$620.47
March 2024	$1,690.91
April 2024	$1,083.10
May 2024	$1,792.65
June 2024	$1,686.06
July 2024	$0.00
August 2024	$0.00
September 2024	$1,671.99
October 2024	$2,194.79
November 2024	$1,400.22
December 2024	$0.00
January 2025	$0.00
February 2025	$1,070.00
March 2025	$945.00
April 2025	$1,145.00
May 2025	$0.00
Grand Total	$15,300.19

Peak Usage Times and Days

The data shows a clear preference for specific time slots: weekday evenings (05:30 PM - 08:30 PM) are consistently booked across almost all months. Weekends (Saturdays and Sundays) feature longer reservation blocks, predominantly in the mornings (09:00 AM - 12:00 PM) but also extending into the afternoon (e.g., 08:00 AM - 04:00 PM). The overwhelming majority of bookings by Arsenal Soccer Club are concentrated within these specific, predictable time windows: weekday evenings (likely after school/work hours) and weekend mornings/early afternoons. This clearly identifies the "prime time" for soccer field usage by this organization. These peak times represent the periods of highest demand and, if applicable, the greatest revenue-generating potential for the city.

The city should assess if the current capacity during these prime hours adequately meets the overall demand from all potential users or if there are opportunities to optimize scheduling. Conversely, the apparent low utilization of off-peak hours (e.g., weekday mornings/early afternoons) presents an opportunity to explore strategies for promoting their use, such as attracting different user groups.

Field Utilization by Month (Hours)

The data shows a clear preference for specific time slots: weekday evenings (05:30 PM - 08:30 PM) are consistently booked across almost all months. Weekends (Saturdays and Sundays) feature longer reservation blocks, predominantly in the mornings (09:00 AM - 12:00 PM) but also extending into the afternoon (e.g., 08:00 AM - 04:00 PM). The overwhelming majority of bookings by Arsenal Soccer Club are concentrated within these specific, predictable time windows: weekday evenings (likely after school/work hours) and weekend mornings/early afternoons. This clearly identifies the "prime time" for soccer field usage by this organization. These peak times represent the periods of highest demand and, if applicable, the greatest revenue-generating potential for the city.

Month	Soccer Field 5 (Hours)	Soccer Field 6 (Hours)	Soccer Field 7 (Hours)	Total Combined Hours
February 2024	0	33	33	66
March 2024	18	60	60	138
April 2024	24	72	72	168
May 2024	35	72	72	179
June 2024	30	60	60	150
July 2024	0	0	0	0
August 2024	0	0	0	0
September 2024	39	85	85	209
October 2024	39.5	95.5	90	225
November 2024	22	71.5	69.5	163
December 2024	0	0	0	0
January 2025	0	0	0	0
February 2025	0	47.5	47.5	95
March 2025	0	54	52.5	106.5
April 2025	10	67.5	57	134.5
May 2025	23	72	72	167

This table provides a clear quantitative breakdown of how each specific soccer field is utilized on a monthly basis, allowing the city to understand the demand placed on individual assets. By comparing usage across fields and months, it helps identify patterns such as which fields are most popular, which are underutilized, and how demand shifts seasonally. This can inform decisions about maintenance schedules (e.g., scheduling major work during low-usage periods for specific fields). Understanding utilization rates can also guide future investment decisions, such as whether additional fields are needed, if existing fields require upgrades based on heavy use, or if strategies are needed to increase usage of less popular fields.

Recommendations

Adrian Aros will publish his recommendations to the Corona City Council in the first week of June.

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Overview of Field Reservation Data

The provided dataset details field reservations made by the "Arsenal Soccer Club" at "El Cerrito Park" within the "City of Corona." The reservation period under examination extends from January 2024 through May 2025. The data was compiled and last updated on May 12th, 2025, by Kaylee Stabile.

The reservations primarily involve three distinct soccer fields: Soccer Field 5, Soccer Field 6, and Soccer Field 7. Each entry in the dataset provides granular details, including the specific date, location, facility, rental time, event title, a transaction description, permit number, the user and organization (consistently "Arsenal Soccer Club"), any add-on fees, and the total paid amount.

Key data points and their characteristics include:

• • Location/Facility: All reservations are for El Cerrito Park, specifying Soccer Field 5, 6, or 7.

• • Rental Time: Bookings predominantly fall into two main categories: evening slots (05:30 PM - 08:30 PM) on weekdays and longer blocks on weekends, which vary from morning (09:00 AM - 12:00 PM, 08:00 AM - 12:00 PM) to extended afternoon hours (08:00 AM - 01:00 PM, 08:00 AM - 02:00 PM, 09:00 AM - 04:00 PM). Some shorter, more specific slots (e.g., 09:00 AM - 09:30 AM, 09:30 AM - 11:00 AM) also appear in 2025.

• • Event Title: This field exhibits variability throughout the period. Early 2024 entries often specify "2024 Tentative - Spring Allocation - February" or "2024 Spring Allocation - March/April/June." However, many later bookings, particularly in late 2024 and 2025, simply state "N/A" for the event title.

• • Total Paid: This column records the monetary value for each individual reservation. A notable observation is the frequent occurrence of $0.00 entries.

• • Notes: This field provides critical contextual information. It frequently explains why a "Total Paid" amount is $0.00, often stating "Note: Rental".